Faculty Profile
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Mrs. Mahima Mahesh
Department of Master of Business Administration (MBA)
Assistant Professor
Marketing Management & Human Resource Management
GSSSIETW, Mysuru
ORCID ID: 0009-0002-1451-4646
Vidwan ID: https://vidwan.inflibnet.ac.in/profile/648008
Management educator with 1 year of hands-on teaching experience at the MBA level across Management & Organisational Behaviour, Digital Marketing, Marketing Management, Human Resources, International Business, and Emerging Technologies for Business, complemented by 3 years of corporate experience in marketing and HR. An active academic researcher with papers presented at multiple international conferences and consistent participation in Faculty Development Programs, seeking to further contribute to academic excellence, curriculum delivery, student mentorship, and research output at a progressive institution.
Mrs. Mahima Mahesh is a dynamic management professional with an MBA and a strong foundation in marketing strategy, human resource practices, innovation management, entrepreneurial leadership, and organizational coordination. She brings industry experience as a Marketing Coordinator, where she has led brand visibility initiatives, content development, market research, and cross-functional collaboration to align communication with business objectives. Her expertise spans digital content creation, employee engagement, strategic promotional planning, and people-centric management practices.
- Classroom Teaching Experience: 1 year of MBA-level teaching experience handling Management & Organizational Behaviour, Marketing Management, Human Resource Management, International Business, and Emerging Technologies for Business.
- Continuous Academic Development: Completed 7 Faculty Development Programs (FDPs) spanning advanced business technologies, sustainability, research methodology, and bibliometric analysis — including National and International level programs.
- Workshop Participation: Attended 4 specialised workshops/seminars on AI tools, research methodology, SPSS, and leadership in the digital era to strengthen pedagogical and analytical skills relevant to teaching.
- Recognised Academic Identity: Holds an active ORCID iD and Vidwan ID (national faculty research database), reflecting an established and verifiable academic research profile.
- Mentorship & Guidance: Research work guided by senior academicians (Dr. Manoj Kumara N.V., Dr. Arun Chandra Mudhol), demonstrating exposure to structured academic mentorship.
- Transferable Corporate Skills: Over 3 years of professional experience in strategic communication, content creation, human resource handling and stakeholder collaboration — directly applicable to classroom engagement, academic outreach, and institutional branding.
Assistant Professor – GSSS Institute of Engineering & Technology for Women, Mysore (Aug 2025 – Present, 1 Year)
- Taught core and elective subjects to MBA students, including Management & Organisational Behaviour, Marketing Management, Human Resource Management, International Business, and Emerging Technologies for Business.
- Designed lesson plans, course content, and case-study-based learning material aligned with university curriculum and outcome-based education standards.
- Actively involved in Placement Activities, facilitating coordination between management and students to support career readiness, industry connect, and successful placement outcomes.
- Department-Level Magazine Coordinator and Website Coordinator, overseeing content curation, editorial planning, and timely digital updates to reflect departmental achievements and academic activities.
- Prepared and evaluated internal assessments, assignments, and examinations; provided constructive feedback to support student learning outcomes.
- Mentored students on academic projects, presentations, and career guidance, drawing on industry experience in marketing and HR.
- Actively participated in FDPs, workshops, and international conferences to stay updated with emerging trends in management education, digital transformation, and research methodology.
- Contributed to departmental academic activities, including organising seminars, coordinating guest lectures, and supporting accreditation/outcome-based education documentation.
- Engaged in research and publication activities, presenting and co-authoring papers at international conferences on banking, fintech, and digital transformation.
Marketing & HR Co-coordinator — Setty & Associates Ltd (Nov 2022 – Jun 2025)
- Design and develop promotional content including posters and marketing videos to effectively communicate key messages across platforms & Digital marketing implications.
- Develop and execute marketing strategies aimed at increasing brand visibility and driving business growth.
- Oversee internal communication and employee engagement activities to foster a productive work environment.
- Work closely with cross-functional teams to ensure marketing efforts are aligned with overall business objectives.
- Perform market research and competitive analysis to enhance and tailor marketing strategies.
- Identify and evaluate external events for participation to support client development and relationship-building initiatives.
- Organise and maintain marketing data systematically for easy access and analysis.
- Regularly update the firm’s website portfolio section to ensure accurate and engaging client-facing content.
Freelance HR Experience (Dec 2022 – Apr 2023)
- Source and identify potential candidates through social media platforms.
- Evaluate candidates’ skills and suitability for specific job roles and responsibilities.
- Teaching & Academic Aptitude: Research Methodology, Academic Writing, Mentorship, and Bibliometric Analysis (VOSviewer)
- Effective Use of ICT Tools for Technology-Enabled, Advanced Classroom Teaching
- Digital Marketing: Video Production, Poster & Brochure Design, Magazine Creation
- Market Research & Competitor Analysis
- Content Creation with an Adaptable Approach
- Employee Engagement & HR Operations
- Event Planning & Coordination
- Strong Communication & Leadership Skills
- Proficient in AI Tools, SPSS & ChatGPT for Business and Research Applications.
- Curriculum Design & Outcome-Based Education (OBE) Implementation
- Case-Study Based & Experiential Teaching Methodology.
- Time Management & Multi-Tasking Across Academic and Administrative Roles.
- Stakeholder & Cross-Functional Team Collaboration.
- “Dual Mode Transaction – A Big Evolution in Dual Mode Vehicle” – conceptual article in the book Business Transformation through Information Technology and Management (E-magazine by E-Development & Digital Publishing).
- Editors: Dr. C.S. Vijaya, Dr. T. Anitha, Dr. V. Andal
- Publisher: Min E Kavi
- ISBN: 978-93-91274-30-6
- Guide: Dr. Manoj Kumara. N.V | Associate Professor, Maharaja Institute of Technology, Mysore
- “Selection of Human Resources in Higher Education: A Brief Study on 8 Countries” – presented and published at the International Virtual Conference on the Impact of Hybrid Workforce on the Millennial Generation.
- Guide: Dr. Arun Chandra Mudhol
- E-ISSN: 2349-6746 ISSN: 2349-6738
- Type: Peer Reviewed & Indexed Journal, Research Paper
- Impact Factor: 6.462
| Date | Workshop / Seminar | Hosted by | Days | Level | Mode |
| Sep 15 – 16, 2025 | Business Research Methodology and SPSS Using AI Tools | GSSSIETW, Mysore | 2 | – | Offline |
| Apr 28, 2026 | EBSCO Business Course Training | EBSCO Information Service | 1 | – | Online |
| May 15, 2026 | Leadership in Digital Era | MIT, Mysore | 1 | International | Online |
| Jun 22, 2026 | AI Tools and ChatGPT Workshop | Be10X | 1 | – | Onlin |
Certificates received for all workshops listed above.
| Date | Conference / Host | Research Paper Title | Co-Authors | Status |
| Jan 10th , 2026 | Innovative Strategies for Sustainable Business Practices in the Digital Era GSSS Institute of Engineering & Technology, Mysore (NCISSBPDE 2026) | Customer Satisfaction Analysis of Leading E-Commerce Platforms: A Study of Amazon and Flipkart | Mahima Mahesh | E-Proceedings have been published |
| Apr 16th 17th , 2026 | Strategic Agility & Resilience – Best Practices in Technology & Management for Digital Era. B.N.M Institute of Technology, Bangalore | Role of Cybersecurity Disclosure in Enhancing Financial Performance: Evidence from Digitally Transforming Indian Banks | Pavithra Gowtham N.S, Mahima Mahesh | |
| May 30th , 2026 | Digital Transformation, Sustainability and Creative Spaces – DCSMAT Institutions, Thiruvananthapuram, Kerala | Influences of Digital Transformation on the Relationship Between Monetary Policy and Bank Lending with Reference to Selected Indian Banks | Mahima Mahesh Pavithra Gowtham N.S Dr. Impa Belliappa | |
| Jun 13th , 2026 | Decentralised Finance, Cryptocurrency & Fintech Enroute to Viksit Bharat @ 2047. St. Xavier University, Kolkata | Financial Technology & Its Impact on Financial Performance of Selected Banks Listed in NSE, India | Pavithra Gowtham N.S, Mahima Mahesh Jayalakshmi V | |
| Aug 28th, & 29th , 2026 | Global Pathways to Sustainability: Solutions For A Resilient and Inclusive Planet – KOSHYS Institute of Management Studies, Bangalore | Institutional Quality, Decentralized Anti-Corruption Architectures, and Municipal Resource Governance Capacity: A Structural Equation System for SDG 16 Implementation | Pavithra Gowtham N.S, Mahima Mahesh |
All above conferences were International and national-level events; participation certificates were received for each. E-book proceedings were published for the April, May, and June 2026 conferences.
| SI No | Title | Application No | Status |
| 1 | Surveillance System And Method for IoT-Based Cattle Health Monitoring | 202641093675 | Filed |
| Date | Programme | Host Institution | Days | Level | Mode |
| Sep 1st – 3rd , 2025 | Application of Advanced Technologies in Business Decisions | Bangalore Institute of Technology, Bangalore | 3 | – | Online |
| Nov 3rd – 7th , 2025 | Synergy of Sustainability and Technological Innovation – Viksit Bharat 2047 | Kristu Jayanthi University, Bangalore | 3 | National | Online |
| Nov 3rd – 5th , 2025 | Effective Research Paper Writing | Ekalavya Academy | 3 | International | Online |
| Nov 18th – Dec 18th , 2025 | Wadhwani Faculty Development Program – commitment to professional growth in entrepreneurship education and development in higher education | Wadhwani Foundation | 30 | – | Online |
| Apr 1st -2nd , 2026 | Outcome Based Education Awareness for Management Educators | GSSS Institute of Engineering & Technology, Mysore | 2 | – | Offline |
| Apr 6th – 10th , 2026 | Beyond the Horizon – Expanding Mindset for Academic Excellence | New Horizon College, Bangalore | 5 | National | Offline |
| May 10th , 2026 | Bibliometric Analysis using VOSviewer – A Practical Approach for Researchers | Ekalavya Academy | 1 | International | Online |
| July, 21st to 25th 2026 | Professional Development Programme on “Instructional Design and Delivery Systems” | GSSS Institute of Engineering & Technology, Mysore | 5 | – | Offline |
Certificates received for all programmes listed above.
- Corporate Communication & Event Management through SWAYAM Portal, secured 82%.
- “SPSS Using AI Tool” by Skillphul Business Toys Private Limited, Bengaluru.
- “Hiring Candidates using ClickUp Application” by Coursera Online Coaching Academy.
- Actively participated in district and state-level competitions for debates, dance, and skits.
- NSS Volunteer – Represented Karnataka at the Republic Day Parade Camp (RDC) 2019.
- Led and participated in multiple community service initiatives, including five village camps, two state camps, one district camp, and one National Integration Camp.
- Event Organisation – Successfully planned and executed academic and cultural events, including college festivals and symposiums, demonstrating strong leadership and organisational skills.
Department of Master of Business Administration
GSSS Institute of Engineering and Technology for Women
K.R.S Road, Metagalli, Mysuru – 570016
E-mail :mahimamahesh@gsss.edu.in
Phone : 0821-4242307
- To inspire and empower students by blending academic knowledge with practical insights, fostering critical thinking, creativity, and ethical values, while continuously growing as a researcher and educator in the field of management.