ORCID ID: 0009-0002-1451-4646
Vidwan ID: https://vidwan.inflibnet.ac.in/profile/648008

• MBA in Marketing & HR from Maharaja Institute of Technology, Mysore.
• B. Com Degree from Sree Nataraja Residential First Grade College for women, Mysore.

• Date of Birth: 22/11/1999
• Hobbies: Stargazing, Practicing Yoga, Cooking, Travelling
• Languages: English, Kannada

• Marketing Co-ordinator – Setty & Associates Ltd (01/11/2022 – 17/06/2025)
• Design and develop promotional content including posters and marketing videos to effectively communicate key messages across platforms.
• Develop and execute marketing strategies aimed at increasing brand visibility and driving business growth.
• Oversee internal communication and employee engagement activities to foster a productive work environment.
• Worked closely with cross-functional teams to ensure marketing efforts alignment with overall business objectives.
• Perform market research and competitive analysis to enhance and tailor marketing strategies.
• Identify and evaluate external events for participation to support client development and relationship-building initiatives.
• Regularly update the firm’s website portfolio section to ensure accurate and engaging client-facing content.
• Freelance HR Experience (18/12/2022 – 27/04/2023)
• Source and identify potential candidates through social media platforms.
• Evaluate candidates’ skills and suitability for specific job roles and responsibilities.

• Digital Marketing (Video & Posters making)
• Market Research & Competitor Analysis
• Content Creation
• Employee Engagement & HR Operations
• Event Planning & Coordination
• Strong Communication & Leadershi

• Published a conceptual article titled “Dual Mode Transaction – A Big Evolution in Dual Mode Vehicle” in the book Business Transformation through Information Technology and Management (E-magazine by E-Development & Digital Publishing).

1. Editors: Dr. C.S. Vijaya, Dr. T. Anitha, Dr. V. Andal
2. Publisher: Min E Kavi (in the book of E-magazine by E-Development & Digital Publishing).
3. ISBN: 978-93-91274-30-6
4. Guided by: Dr. Manoj Kumara. N.V | Associate Professor
5. Maharaja Institute of Technology, Mysore

• Presented a conceptual paper titled ‘Selection of Human Resources in Higher Education: A Brief Study on 8 Countries’ at the International Virtual Conference on the Impact of Hybrid Workforce on the Millennial Generation, conducted through a virtual webinar – 2022

• Actively participated in district and state-level competitions for debates, dance, and skits
• NSS Volunteer:

1. Represented Karnataka at the Republic Day Parade Camp (RDC) 2019.
2. Led and participated in multiple community service initiatives, including five village camps, two state camps, one district camp, and one National Integration Camp.

• Event Organization:
• Successfully planned and executed academic and cultural events, including college festivals and symposiums, demonstrating strong leadership and organizational skills.

• Previously worked in the corporate sector
• Coordinated CSR activities
• Organized quizzes and competitions
• Conducted panel discussions and guest lectures
• Facilitated workshops and training programs
• Managed cultural programs and annual celebrations
• Planned employee engagement initiatives
• Executed team-building and outbound activities
• Organized conferences, seminars, and management fests
• Coordinated award ceremonies and recognition events
• Assisted in product launches and promotional events

Department of Master of Business Administration
GSSS Institute of Engineering and Technology for Women
K.R.S Road, Metagalli, Mysuru – 570016
E-mail :mahimamahesh@gsss.edu.in
Phone : 0821-4242307

• To inspire and empower students by blending academic knowledge with practical insights, fostering critical thinking, creativity, and ethical values, while continuously growing as a researcher and educator in the field of management.