ORCID ID: 0009-0004-6623-3170
Vidwan ID: https://vidwan.inflibnet.ac.in/profile/
Ph: 0821-4242307

A enthusiastic Assistant Professor in the Department of MBA at GSSSIETW, Mysuru, with expertise in Human Resource Management and Management Studies. Currently pursuing a Ph.D. in Human Resource Management and actively engaged in research, teaching, and academic administration. Presented research papers at national and international conferences and holds a published patent. Experienced in coordinating OBL, Internal Assessment, and other departmental activities. Committed to outcome-based education, research excellence, and student development through innovative teaching and continuous learning.

Academic Experience:

• Currently working as Assistant Professor, Dept. of MBA, GSSSIETW, Mysuru, from August 2024 to till date.
• Worked as Deputy Manager at Axis Bank, Mysuru from February 2024 – June 2024

• Pursuing PhD in the area of HR under the guidance of Dr. Shashidhar. S. Mahanthshetti, Associate Professor, Dept of MBA, GSSSIETW, Mysuru.
• MBA in Core Human Resource from the GSSSIETW, Mysuru affiliated to VTU– 2023.
• B.Sc. (Physics , Mathematics, Statistics) from the University of Mysore, Karnataka – 2021.

Patent published on topic “Automated System for Educational Institution Placement Departments to Facilitate Industry-Driven Financial Task Management” on 20th December 2024 with IPC: G06Q 40/12A.

• Presented a paper, “Consumer Purchase Intentions for Green FMCG Products: A Comparative Study of Mysuru and Bengaluru”, at the 10th International Economics Conference (IEC) on “Economic Growth and Sustainable Development – Emerging Trends”, held on 27th–28th November 2025, ISBN: 978-93-83302-82-6.
• Presented a paper “A Study on Artificial Intelligence -Based E-Learning & Skilll Development of Rural Youth in Karnataka” in the international E-Conference on Multidisciplinary Research & Future Technologies(ICGMRFT – 2026) on 31st March , ISBN : 978-93-47597-44-2.
• Presented a paper “Impact of AI- Enabled Recruitment on Employer Brand Perception : A Structural Equation Modelling Approach” in the International Conference on Strategic Agility and Resilience: Best Practices in Technology & Management for a Digital Era organised by the Department of Business Administration , BNMIT, Bengaluru during 16th & 17th April 2026 with E-ISBN: 978-93-92229-79-4.
• Presented a paper “Exploratory Study on Gen Z Consumption Pattern towards Coca-Cola in Mysuru City” in the National Conference on “Innovative Strategies for Sustainable Business Practices in the Digital Era (NCSISSBPDE – 2026) organised by Dept of MBA, GSSSIETW,Mysuru on 10th January 2026 with ISBN: 978-81-994274-6-4.
• Presented a paper “An Analytical Study of Customer Preferences for JioCellular’s 5G Network in Mysuru City” in the National Conference on “Innovative Strategies for Sustainable Business Practices in the Digital Era (NCSISSBPDE – 2026) organised by Dept of MBA, GSSSIETW,Mysuru on 10th January 2026 with ISBN: 978-81-994274-6-4.
• Presented a paper “An Empirical Study on the Influence of Sales Promotion Strategies on Consumer Buying Behaviour” in the National Conference on “Innovative Strategies for Sustainable Business Practices in the Digital Era (NCSISSBPDE – 2026) organised by Dept of MBA, GSSSIETW,Mysuru on 10th January 2026 with ISBN: 978-81-994274-6-4.

• Attended 5 day FDP organized by Swasthik Consulting Services, Bengaluru from 2nd Sep 2024 to 6thsep 2024 on “Research Skills and quality Publications”
• Attended4 Faculty Development Program on “National Intellectual Property Awareness Mission” on July 02,2025 from Intellectual Property Office, Government of India .
• Attended  Faculty Development Program on “Gen AI & Chat GPT Application in the industry organized by ExcelR Edutech Pvt Ltd on 27th Jan to 31st Jan 2025.
• Attended Five days workshop  on “HR Analytics  & Power BI” conducted by EdinBridge Foundation & GSSSIETW,Mysuru from 27th to 31st August 2024.
• Attended One day International  Webinar on “Practical Strategies of Financial Management for SME’s & to new startups” organised by Vidyavardhaka First grade college in collobaration with Afghanistan School of  Business & Economics (AFSBE) on 5th October 2024.
• Attended  Webinar on “EBSCO training on EBSCO e Books/ECM” by EBSCO Information Services on 27th April 2026.
• Attended 30hrs certificate program on “Fintech Business Intelligence & Predictive Analytics” organised by Skillphul Business Toys Private Limited, Bengaluru from 27th January – 31st January 2025.
• Attended 2days Faculty Development Program on “Outcome Based Education Awareness for Management Educators” organised by the Dept of MBA, GSSSIETW, Mysuru on 1st & 2nd April 2026.
• Attended Research Development Program on “Crafting Impactful Research Papers: Mastering the Art of Publishing in Highly Indexed Journals on 20th July 2026 organised in offline mode by Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD) ,Mysuru.
• Attended in Three days International Online Workshop on “ Research Publication & Academic Presentation Skill”s on 18th July- 20th July organised by Institute for Statistics & Analytical Research.
• Attended One day Faculty Development Program on “ IPR, Innovation & Higher Education “ organised by the Internal Quality Assurance Cell (IQAC) ,RJS First Grade College ,Bengaluru held on 18th July 2026.
• Attended Three days International Online Workshop on “Mastering Research Reviews : From Literature Review to Meta-Analysis from 9th May 2026- 11th May 2026 organised by Global Institute of Statistical Solutions (GISS).
• Attended One day International Faculty Development Program organised by Eklavya Academy for Research Excellence on the topic “ Bibliometric Analysis using VOS Viewer : A practical Approach for Researchers held on 10th May 2026.
• Attended 30 hrs certificate program on Digital Marketing organised by Regional Institute Of Digital Marketing & GSSSIETW ,Mysuru.
• Attended 3 day Workshop on Data and Interpretation and analysis of Power BI by Edin Bridge Foundation, Mysuru.
• Attended E- Quiz on Indian Literature conducted by Dept of Communicative English , Nirmala College, Muvattupuzha.
• Attended and Coordinated in Outbound Learning Program in SDMIMD,Mysuru from 24-26th sept 2024.
• Attended 5 day Professional Development Program on “ Instructional Design & Delivery Systems” conducted by National Institute of Technical Teachers Training & Research, Chennai at GSSSIETW,Mysuru from 21st July to 25th July 2026.

• Presented a paper, “Pathways from AI Competence and Perceptions to High Employability Confidence”, at the World Conference on Applied Science, Engineering & Technology (WCASET) organised by Shinawatra University, Thailand, and IFERP Academy Thailand, held on 18th–19th December 2025 in Bangkok.
• Presented a paper, “Consumer Purchase Intentions for Green FMCG Products: A Comparative Study of Mysuru and Bengaluru”, at the 10th International Economics Conference (IEC) on “Economic Growth and Sustainable Development – Emerging Trends”, held on 27th–28th November 2025, ISBN: 978-93-83302-82-6.
• Presented a paper “A Study on Artificial Intelligence -Based E-Learning & Skilll Development of Rural Youth in Karnataka” in the international E-Conference on Multidisciplinary Research & Future Technologies(ICGMRFT – 2026) on 31st March , ISBN : 978-93-47597-44-2.
• Presented a paper “Impact of AI- Enabled Recruitment on Employer Brand Perception : A Structural Equation Modelling Approach” in the International Conference on Strategic Agility and Resilience: Best Practices in Technology & Management for a Digital Era organised by the Department of Business Administration , BNMIT, Bengaluru during 16th & 17th April 2026 with E-ISBN: 978-93-92229-79-4.
• Presented a paper “Exploratory Study on Gen Z Consumption Pattern towards Coca-Cola in Mysuru City” in the National Conference on “Innovative Strategies for Sustainable Business Practices in the Digital Era (NCSISSBPDE – 2026) organised by Dept of MBA, GSSSIETW,Mysuru on 10th January 2026 with ISBN: 978-81-994274-6-4.
• Presented a paper “An Analytical Study of Customer Preferences for JioCellular’s 5G Network in Mysuru City” in the National Conference on “Innovative Strategies for Sustainable Business Practices in the Digital Era (NCSISSBPDE – 2026) organised by Dept of MBA, GSSSIETW,Mysuru on 10th January 2026 with ISBN: 978-81-994274-6-4.
• Presented a paper “An Empirical Study on the Influence of Sales Promotion Strategies on Consumer Buying Behaviour” in the National Conference on “Innovative Strategies for Sustainable Business Practices in the Digital Era (NCSISSBPDE – 2026) organised by Dept of MBA, GSSSIETW,Mysuru on 10th January 2026 with ISBN: 978-81-994274-6-4.

• Minutes of Meeting (MoM) Coordinator (Department Level) – Since October 2024 to  December 2024.  
• Program Evaluation Committee (PEC) Coordinator (Department Level) – in  September 2024 .
• NAAC Criterion II Coordinator (Department Level) – Since September 2024. 
• Alumni Coordinator (Department Level) – September 2024 – July 2025 .
• Hostel Coordinator (Department Level) – Since 2024 .
• Internal Assessment (IA) Coordinator (Department Level) – Since July 2025 to March 2026. 
•  Outbound Learning (OBL) Coordinator (Department Level) – Since March 2025 to Aug 2026.
• Exam Coordinator (Department Level) – 2026
• Cultural Coordinator (College Level) -Since Feb 2026.
• Attended and Coordinated in Outbound Learning Program in SDMIMD, Mysuru from 24-26th sept 2024.
• Coordinated and assisted during “Kaushalam- 2025” fest on 12th March 2025.                 
• Organised “Outbound Learning Programme” as Main Coordinator on May 15th – 16 th of 2025 for 2nd sem students  and July 15th -17th of 2025 for 4th sem students.
• Organised “HR Conclave-2025” as Main Coordinator on 1th Aug 2025. 
•  Organised “Technical Talk” on Experiencing and overcoming setbacks as part of learning Process on 13th Aug 2025.  
• Organised & Coordinated as Main Coordinator during the “Farewell-2025” for 2023-2025 batch students on 09th Oct 2025.          
• Coordinated students participation in national quiz, youth day competition, Rotary quiz  and national level management fest.
• Organised “Technical Talk” on Experiencing and overcoming setbacks as part of learning Process on 13th Aug 2025.            
• Coordinated and assisted during the “PRAYAG 2025” fest on 21st August 2025.
• Coordinated and assisted in “Geethayaana 2026” on 23rd ,24th & 25th April 2026.
• Organised “Outbound Learning Programme” as Main Coordinator on Feb 02nd – 04thof 2026 for 1st  sem students  and May 04th – 06th of 2026 for 3rd  sem students.
•  Organised & Coordinated as Main Coordinator during the “Women’s Day Health drive” on March 07th 2026.
• Coordinated and assisted during “National Conference on “Innovative Strategies for Sustainable Business Practices in the Digital Era (NCSISSBPDE – 2026)  ” on January 10th of 2026.

Department of MBA
GSSS Institute of Engineering and Technology for Women
E-mail : aarabhiramanujan@gsss.edu.in
Phone : 0821-4242307

• Prioritizing the Objectives of Professionalism and Career.
• Providing value – based education.