Faculty Profile

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Mrs Priya K

Department of Master of Business Administration (MBA)
Assistant Professor, 
GSSSIETW, Mysuru

ORCID ID: 0009-0009-5865-1547
Vidwan ID: https://vidwan.inflibnet.ac.in/profile/532535
Ph: 0821-4242307
LinkedIn ID: www.linkedin.com/in/priya-k-0825a5267

An Assistant Professor in the Department of MBA at GSSSIETW, Mysuru, with teaching and research experience in Human Resource Management. Currently pursuing a PhD in the area of HR Analytics. Her research interests include Green HRM, transformational leadership, employee empowerment, and HR Analytics. She has published papers in ABDC and UGC-CARE indexed journals, authored book chapters, and holds three registered patent designs (India and UK). She has actively organised and coordinated departmental events, certification programmes, and academic initiatives.

  • Currently working as Assistant Professor, Dept. of MBA, GSSSIETW, Mysuru, from November 2022 to till date.
  • Worked as Assistant Professor, Dept. of Commerce, Jnana Deepa First Grade College, Mysuru, from July 2018 to December 2021.
  • Pursuing PhD in the area of HR Analytics under the guidance of Dr. T. P. Renuka Murthy, Professor, Dept. of Management Studies, VTU, Belagavi.
  • MBA in HR from the University of Mysore – 2014.
  • B.Sc. (CBZ) from the University of Mysore, Karnataka – 2012.
  • Published a book chapter, “Innovation and Design Thinking”, bearing ISBN: 978-93-58389-27-2.
  • Published a book chapter, “Sustainable Transformation through AI-Enabled TQM in Indian Higher Education Institution”, bearing ISBN: 978-93-7343-609-8.
  • Published a book chapter, “Impact of Leave Policy Awareness on Employee Satisfaction: Evidence from a Healthcare Setting”, in Contemporary Views on Management, Commerce and Sustainable Business Practices, bearing ISBN: 978-81-999758-1-1.
  • “AI Based Robot for HR Operation” – Design Patent granted by the Indian Patent Office, Ministry of Commerce and Trade. Design No: 491286-001, dated 16-02-2026.
  • “AI Based Employee Training Computer Device” – Design Patent granted by the UK Patent Office, Department of Science, Innovation and Technology. Design No: 6385250, dated 23-08-2024.
  • “IoT Based Footwear for Women’s Security” – Design Patent granted by the Indian Patent Office, Ministry of Commerce and Trade. Design No: 410680-001, dated 15-03-2024.

ABDC Indexed

  • “Green HRM Innovations: Promoting Sustainable Workplace Behaviour through Culture and Spiritual Leadership”, Advances in Consumer Research, Issue 6: 155–161, ISSN: 0098-9258.
  • “The Influence of Transformational Leadership on Employee Performance through Employee Commitment: Evidence from India’s IT Industry”, TPM – Testing, Psychometrics, Methodology in Applied Psychology (peer-reviewed quarterly), Vol. 32, No. S9, 2025, ISSN: 1972-6325.
  • “Exploring the Role of Employee Empowerment, Fluid Work Environments, and Diversity in Fostering Innovation: The Mediating Effect of Knowledge Sharing in the IT Industry”, Vol. 12, Issue 7, July 2025, DOI: 10.17148/IARJSET.2025.12720.

UGC-CARE Indexed

  • Published a paper, in conference proceedings “Consumer Purchase Intentions for Green FMCG Products: A Comparative Study of Mysuru and Bengaluru”, at the 10th International Economics Conference (IEC) on “Economic Growth and Sustainable Development – Emerging Trends”, held on 27th–28th November 2025, ISBN: 978-93-83302-82-6
  • Dr. Shashidhar S. Mahantshetti, Ms. Sonal Sawakar and Ms. Priya K, “Unveiling Brand Affinity through Sustainable Packaging: Understanding Societal, Environmental, and Regulatory Influences in Urban India”, Compendium of Papers, ISBN: 978-93-83302-64-2.
  • “A Study on Employee Retention with Special Reference to Coffee Industry”, Two-day Virtual International Conference sponsored by Tamil Nadu State Council for Higher Education (TANSCHE), organised by the Dept. of Commerce (BPS & Professional Accounting), PSG College of Arts & Science, Coimbatore, held on 18th–19th April 2023.
  • “Comparative Analysis of Customer Satisfaction Between Amazon and Flipkart: A Case Study in Mysore City”, International Journal for Research in Engineering Application & Management (IJREAM), ISSN: 2454-9150, Vol. 09, Issue 05, Aug 2023.
  • Participated in a 5-day Faculty Development Programme on “Beyond the Horizon: Expanding Mindset for Academic Excellence” from 6th–10th April 2026.
  • Participated in a Two-Day Hands-on Workshop on “Python-Based Genetic Optimization” organised by UPZY in association with PencilBitz, held on 16th–17th April 2026.
  • Participated in a Five-day International Workshop on “Foundation of Research Methodology: Learn from the Basics” organised by PKR Arts College for Women, Tamil Nadu, and GRTC, from 23rd–27th May 2026.
  • Participated in a Five-day National-Level Hands-on FDP on “Data Analysis using JAMOVI” organised by Ideal Institute of Academic & Research Advancements, from 27th–31st March 2026.
  • Participated in “HR Tech Landscape: Innovations Reshaping Human Capital” organised by CHRIST (Deemed to be University) on 21st November 2025.
  • Participated in “Smart Transitions for a Greener Tomorrow: Innovations in Energy and Sustainability” organised by Audisankara College of Engineering & Technology (ATAL), from 8th–13th September 2025.
  • Participated in the Webinar on “Unlocking Value Creation in Business Through Real-World Case Studies” hosted by Wealth Wizards – Finance Club of MPBIM, organised by the IQAC, M P Birla Institute of Management, Bengaluru, on 19th July 2025.
  • Participated in the Online International Workshop on “Structural Equation Model and Confirmatory Factor Analysis Using AMOS” organised by Edinz Tech Pvt. Ltd., Chennai, from 9th–11th July 2025.
  • Completed the International 5-day Online FDP on “Empowering Faculty with Intellectual Property Rights and AI Tools for Innovation and Excellence” organised by Global Research & Training Centre (GRTC), from 23rd–27th June 2025.
  • Participated in the Webinar on “Expert Strategies for Successful Publishing” hosted by Metamates – Business Analytics Club of MPBIM, organised by the IQAC, M P Birla Institute of Management, Bengaluru, on 28th June 2025.
  • Participated in the Webinar on “Building the Future Workforce: Digital Dexterity in the World of AI” hosted by Aginito – HR Club of MPBIM, M P Birla Institute of Management, Bengaluru, on 21st June 2025.
  • Completed the CPD Standards Office accredited activity, 8th International Conference on Multi-Disciplinary Research Studies and Education (ICMDRSE) delivered by IFERP, held on 22nd–23rd May 2025 (12.2 CPD Hours).
  • Actively participated in the “One-Day National-Level Workshop on Research Methodology” initiated by the College IQAC and Research Centre, JSS College of Arts, Commerce & Science, Mysuru, on 25th May 2025.
  • Participated in the 10-Hour International FDP on “AI and Gen AI with Industry Application” organised by MIT Academy of Engineering (MIT AOE), NIE Mysore, Narasaraopeta Engineering College, and Matrusri Engineering College in collaboration with ExcelR Edtech Pvt. Ltd., from 16th–22nd July 2024.
  • Participated in a webinar on “Unlocking Insights into the Practicality of Business Analytics” organised by M P Birla Institute of Management, on 20th July 2024.
  • Participated in the International Five-day FDP on “Recent Developments in Research & Research Methodology in Social Science”, from 6th–10th June 2024.
  • Attended a Two-week FDP on “Opportunities and Challenges in Entrepreneurship” sponsored by NSTEDB, Dept. of Science and Technology, Govt. of India, conducted by JSSATE Science and Technology Entrepreneurship Park, Bengaluru, from 3rd–19th January 2024.
  • Attended a One-week International FDP on “Emerging Trends in Information Technology” organised by the IQAC, from 4th–11th December 2023.
  • Attended an FDP on “Big Data Analytics” from the Dept. of Information Technology, VNR Vignana Jyothi Institute of Engineering and Technology, Hyderabad, from 4th–15th December 2023.
  • Attended the VTU Consortium Training Programme on 27th November 2023.
  • Attended an FDP on “Advanced Pedagogical Tools in Management Education” at SDMIMD on 30th–31st October 2023.
  • Attended an RDP on “Fundamentals of Research” at SDMIMD on 11th–12th September 2023.
  • Attended the SDMIMD MDP on “Six Thinking Hats” on 26th May 2023.
  • Attended the One-week Online Teachers’ Training Programme on “Introduction to Python Programming & its Applications” under the AICTE–VTU Joint Teachers Training Programme, VTU, from 13th–17th March 2023.
  • Attended an online IP Awareness / Training Programme under the National Intellectual Property Awareness Mission on 12th April 2023.
  • Attended a One-week Offline Workshop on “Business Analytics” from 1st–14th December 2022.
  • Attended an Online FDP on “Data Analysis Using R” from Ramanujan College, University of Delhi, from 12th–18th December 2022.
  • Participated in a Two-day Online Refresher Course on “Education 4.0 – Future of Learning” organised by the Dept. of Management Studies, Anand Institute of Higher Technology, on 29th–30th April 2020.
  • Participated in a One-day Online Workshop on “How to Balance Our Economy in COVID-19” organised by Idhaya College for Women, Tamil Nadu, on 5th May 2020.
  • Participated in an Online Training Programme on “Data Analysis Using MS Excel” organised by the Centre for Research Innovation and Training (CRIT), IIS Jaipur, from 27th April–3rd May 2020.
  • Participated in a Two-week FDP on “Managing Online Classes and Co-Creating MOOCs” organised by the Teaching Learning Centre, Ramanujan College, University of Delhi, from 20th April–6th May 2020.
  • Presented a paper, “User-Centric Artificial Intelligence and Well-Being Among Gen Z in Urban India: The Mediating Role of Digital Empowerment”, at the International Conference organised by BNMIT, Bengaluru, on 16th–17th April 2026.
  • Presented a paper, “Digital Platforms as Catalysts for Women Empowerment: An Empirical Study of Online Work Ecosystems”, at the International Conference on Gender Equality & Women Empowerment 2026 organised by the Dept. of Electronics & Telecommunication Engineering, PVGCOET, in association with the Dept. of Education & Extension, Savitribai Phule Pune University, on 8th–9th March 2026.
  • Presented a paper, “A Study on Employee Awareness and Satisfaction Towards ESI Act 1948 in Mysore Region”, at the National Conference on Innovative Strategies for Sustainable Business Practices in the Digital Era (NCISSBPDE-2026) on 10th January 2026, ISBN: 978-81-994274-6-4.
  • Presented a paper, “A Study on Examining the Impact of Performance Appraisal on Employee Motivation”, at the National Conference NCISSBPDE-2026 on 10th January 2026, ISBN: 978-81-994274-6-4.
  • Presented a paper, “The Role of Brand Promotion in Shaping Awareness and Engagement for Universal Automobile and Dairy Products”, at the National Conference NCISSBPDE-2026 on 10th January 2026, ISBN: 978-81-994274-6-4.
  • Presented a paper, “Pathways from AI Competence and Perceptions to High Employability Confidence”, at the World Conference on Applied Science, Engineering & Technology (WCASET) organised by Shinawatra University, Thailand, and IFERP Academy Thailand, held on 18th–19th December 2025 in Bangkok.
  • Presented a paper, “Consumer Purchase Intentions for Green FMCG Products: A Comparative Study of Mysuru and Bengaluru”, at the 10th International Economics Conference (IEC) on “Economic Growth and Sustainable Development – Emerging Trends”, held on 27th–28th November 2025, ISBN: 978-93-83302-82-6.
  • Presented a paper, “Comparative Analysis of Remote Work and Office-Based Work: Investigating the Preferred Work Environment Among Female Employees in the IT Industry in Mysore”, at the International Conference on Gender Equality & Women Empowerment 2024 organised by the Dept. of Electronics & Telecommunication Engineering, PVGCOET & GKPIOM, in association with Savitribai Phule Pune University, on 8th March 2024.
  • Presented a paper at the 8th International Conference at SDMIMD on “Economic Growth and Sustainable Development: Emerging Trends”, on 29th–30th November 2023.
  • Presented a paper, “A Study on Employee Retention with Special Reference to Coffee Industry”, at the Two-day Virtual International Conference sponsored by TANSCHE, organised by the Dept. of Commerce, PSG College of Arts & Science, Coimbatore, on 18th–19th April 2023.
  • Presented a paper, “A Study on Consumer Buying Behaviour with Special Reference to Big Basket in Mysuru”, at the National Conference NCBMDT 2023 organised by GSSS Institute of Engineering and Technology, Mysuru, on 24th February 2023.
  • Organized and assisted during the “PRAYAG 2025” fest on 4th September 2024.
  • Organized and coordinated the Outbound Learning Programme for 2nd-semester students at SDMIMD, Mysuru, from 24th–26th September 2024.
  • Coordinated and assisted during the “PRAYAG 2024” fest on 4th September 2024.
  • Organized a 5-day certification programme on “HR Analytics and Power BI” for IV-semester students, from 27th–31st August 2024.
  • Coordinated and assisted the graduation ceremony of the 2021–2023 batch students on 16th May 2024.
  • Organized a Technical Talk on “AI-Powered Literature Review” for IV-semester students on 3rd May 2024.
  • Coordinated and assisted the “PRAYAG 2023” fest.
  • Coordinated and assisted the graduation day for the 2020–2022 batch students on 24th June 2023.
  • Organized a Technical Talk on “Cancer Awareness with Respect to Female Reproductive Organs” for I-semester MBA students on 26th April 2023.
  • Coordinated and assisted during the National Conference “Transforming Business Management and Disruptive Technologies: Sustainability, Strategies and Challenges” (NCTBMDT 2023) on 24th February 2023.