ORCID ID: 0000-0002-5070-8424
Vidwan ID: 532531
Scopus Author ID: 21100905326
LinkedIn ID: 2b7397113
Ph: 0821-4242307

 Ms. Pavithra Gowtham N S is an experienced academician and finance professional with over 18 years of postgraduate teaching experience in MBA programs affiliated with VTU. Currently serving as an Assistant Professor at GSSSIETW, Mysuru, she specializes in Finance and is pursuing Ph.D. Her expertise includes Financial Management, Banking & Financial Services, Corporate Valuation, and Financial Derivatives. She has published multiple research papers in Scopus indexed and peer-reviewed journals on topics such corporate governance, banking profitability, mergers a & acquisitions, and investment analysis. She has also contributed to conferences, workshops, FDPs, academic coordination activities, while guiding 10+ MBA student projects. Additionally, she holds design & utility patent. Her strengths include strong communication, analytical and organizational skills, along with proficiency in SPSS, and R software

• Currently Working as Assistant Professor, GSSSIETW, Dept. of MBA, Mysuru, since March 2013 till date.
• Worked as Assistant Professor, AMC Engineering College, Bangalore, during the year 2011-2012
• Worked as Lecturer, Maharaja Institute of Technology, Mysuru during the year 2010-2011
• Worked as Lecturer, Acharya Institute of Technology, Bangalore during the year 2008-2010
• Worked as Lecturer, K.V.G College of Engineering, Sullia D.K, during the year 2005-2008

• Pursuing Ph.D from VTU, PG Center (RO), Mysuru.
• MBA in Finance from K V G College of Engineering, VTU- Department of MBA, Sullia, D.K- 2005.
• B.B.M from Mangalore University, Karnataka. 2003.

• The Indian Society for Technical Education, Life Member fo the society, an organization for promoting the quality and standards in technical education.

• Published a book Titled “Corporate Management and Governance” with ISBN: 978-81-69495-61-5, 1st edition, 2026.
• Published a book Titled “Innovation and Design Thinking” with ISBN:978-93-58389-27-2, 1st edition, 2024
• Published a book titled “ Financial Derviatives” with ISBN: 978-93-5480-577-6, 1st edition, 2022.

• Utility Patent:  “A Novel blockchain driven secure medical data repository system for privacy-preserving healthcare information management” , Application Number: 20261010528, date: 01/02/2026, Status: Published.
• UK Patent: “Computing Device for Financial Transaction Authentication” Application Number: 6377745, Filed Date: 11/07/2024, Status: Filed.
• Design Patent:  “AI based wearable device for women security”, Application Number:412481-001, Application Date: 03/04/2024   Status: Filed

• Published paper on “FinTech Integration and Banking Performance: A Comparative Study of Indian Public and Private Sector Banks” (2026) in springer Nature, Q2, Scopus Indexed Journal, DoI: 978-3-032-04378-8, https://link.springer.com/chapter/10.1007/978-3-032-04378-8_57
• Published paper on “A Relative Study on Consumer Preferences Towards OTT Platforms Concerning Netflix and Amazon Prime Video” (2024) in Springer Nature, Q3 Scopus Journal DOI: 978-3-031-67890-5, https://link.springer.com/chapter/10.1007/978-3-031-67890-5_12
• Published paper on “A Study on Financial Performance Analysis of Selected Companies Pre & Post- Merger and Acquisition with Reference to India” (2023)  in Journal of  Propulsion Technology, Q3 Scopus Journal DOI: https://doi.org/10.52783/tjjpt.v44.i6.4012
• Published paper on “A study on Pet Health Insurance and its impact on owners spending for Veterinary services with reference to Mysuru City” (Dec 2023) in Journal of Survey in Fisheries Sciences, Scopus Q3 Journal.  DOI: https://doi.org/10.53555/sfs.v10i1.1486.
• Book chapter publication in shifting paradigms: navigating the ever-changing landscape of commerce and management titled “A study on stock and investment decision using fundamental and technical analysis” (2023), ISBN: 978-95-95196-78-9, published by ESN publications and added to thickest book in the world 2023. 
• Published paper on “A study on corporate governance, profitability, corporate social responsibility and its effect on corporate value with reference to selected steel companies listed in NSE, India” (2022), ISSN: 2349-5162, in Journal of Emerging Technologies and Innovative Research.
• Published paper on “Vendor Rating a tool to minimize inventory cost and enhance profit of firm during covid-19-A case study with reference to Cyient DLM pvt., Ltd, Mysuru (2022), ISSN-2348-0653, in IJBARR. 
• Published paper on “A Case Study on Impact of Bancassurance on Profitability of Selected Commercial Banks in India” (Dec 2020) in IJBRE – International Journal of Business Review and Entrepreneurship, “Skyline University, Nigeria”
• Published paper on titled “A Comparative study of VAT & GST” with reference to Automotive Axle Ltd. Mysuru (Nov 2020) in Muktshabd Journal, UGC CARE List Group-I Journal, volume IX – Issue-XI. 
• Published paper on “A case study impact of loan disbursement and NPA on profitability with reference to PNHFL” in two days International E-Conference Synergy -2020 on 4th & 5th November 2020 held at Seshadripuram Commerce College, Bengaluru. 
• Published a paper titled “Women on Board of Directors have an Impact on corporate governance and firm performance-A Literature review” in Shift in Indian Business
  Environment, dated 29-30 March 2019, ISBN: 978-93-5351-884-4.
• Published a paper titled “E-banking and its Impact on Profitability: A case study at State Bank of Mysuru, India” in Banking and Financial Markets dated 15th-16th December 2017, ISBN: 978-93-8674-26-7.
• Published a paper in International Conference titled “Forex Volatility and its impact on corporate Profitability-A case on Tech-Mahindra Ltd”, at Jain University, Bangalore, 25th February 2017, ISBN 978-93- 85327-26- 1.
• Published a paper on “Credit Appraisal Methods and Credit Monitoring Practices” at Navanagar Urban Co-Operatives Bank Limited in ISSN 2347-8403, Vol 3 Issue 1 of SHODHADITYA, AIMSR, Mumbai in 2016.
• Published a paper on “Derivative trading in futures and options contracts” at Motilal Oswal Financial Services Limited, Mysuru, ISSN 2347-8403, Volume 3, Issue 2 of SHODHADITYA, AIMSR, Mumbai in 2016.

• Participated in the one days international FDP organised by Eklavya Academy for research excellence on “Bibliometric Analysis using VOSviwer: A practical Approach for Researchers” held on 10th  May 2026.
• Participated in 2 day FDP on “Outcome Based Education Awareness for Management Educators”, organized by the department of MBA, GSSSIETW, Mysuru on 1st & 2nd April 2026.
• Participated in 5 day FDP on “Beyond the Horizon: Expanding Mindset for Academic Excellence” held from 6th to 10th April 2026, organised by New Horizon College, Marathahalli, Bengaluru.
• Participated in a 3 day FDP on “Next-Gen Analytics for Academicians and researchers” organised by Parivarthana Business School, Mysuru from 5th to 7th January 2026
• Participated in 5 day international online workshop on “Foundation of Research Methodology: Learn from the basics” organised by PKR Arts college for women, Gobichettipalayam, Erode, Tamil Nadu.
• Participated in International FDP on “Effective Research Paper Writing” organised by Eklavya Academy for Research Excellence, New Delhi, from 3rd to 5th November 2025.
• Participated in FDP on “Redefining Teaching from lesson plan to life balance” organised by ICFAI University, Himachal Pradesh July from 28th August 01st 2025.
• Participated in National level FDP “Applications of AI in research and publications” from 16th to 23rd  June 2025 organised by Patrician College of Arts and Science Chennai. 
• Participated in National level FDP “Digital Economy and Innovation: Transforming Global Market and Societies” from 09th-16th June 2025 organised by Hindustan Institute of Technology and Science, Chennai. 
• Participated in National level workshop on “Refining academic writing and elevating research publications and Citations” from 10th to 17th February 2025, organised by Kristu Jayanthi college Bangalore.
• Participated in “Fintech Business Intelligence and Predictive Analysis” certification Programme from 27th to 31st January 2025, organised by GSSSIETW, Mysuru. 
• Participated in Faculty Development Program on Analysing the Research Landscape: Bibliometric Techniques for Engineering and Management Applications held on August 03, 2024 organized by SDMIMD, Mysuru.
• Participated in 30 Hours certificate Program in “Integrated Digital Marketing Strategies with Advanced Research methods” jointly organized by Business toys Private Limited & department of MBA, GSSSIETW, Mysuru from 8th July 2024 to 12th July 2024. 
• Participated in the Academy of International Business-South Asian Chapter online Workshop “Publishing South Asia Focused Research in Top Management and International Business Journals” on July 20, 2024. 
• Organised 30 Hours certificate Program in “Financial Modeling and Analytics” jointly organized by Business toys Private Limited & department of MBA, GSSSIETW, Mysuru from Jan 2024 to 12th Jan 2024.
• Participated in “A 5 day Webinar on Revolutionizing Tomorrow: the impact of emerging technology” organized by centre of business analytics, RVIM in association with Boston IT solutions India Pvt., Ltd., form 12th December 2023 to 16th December 2023. 
• Participated in the Tech Talk Series 006-Only One Earth as part of Word Environment Day celebration organized by Ahalia School of Engineering and Technology in association with Kerala Armed Police II Battalion, Muttikulangara and Student Police Cadet on 05 June 2022.
• Organized Webinar on “Business after dark-The new sales secret” at GSSSIETW MBA department in association with -The Salesman, Bengaluru, on 19th June 2021.
• Participated & completed successfully AICTE Training and Learning (ATAL) Academy Online Elementary FDP on “Demystifying Financial risk Management” from 07th June to 11th June 2021 at New Delhi Institute of Management.
• Participated in National Webinar on “Comprehensive Business Development Strategies” organized by department of MBA in Retail and supply chain management, SDM College, Ujire on 31st May 2021.
• Organised 2 day workshop on “Research Methodology and SPSS” at GSSSIETW MBA department in association with Business Toys Private Limited, Bengaluru, on 19th & 20th March 2021.
• Participated in “Higher Education Conclave on NBA & ABET” organized by MasterSoft ERP Solution Pvt., Ltd on 09th January 2021.
• Attended a session on “Commodity Derivative Market” conducted by National Commodity & Derivative Exchange Limited (NCDEX) on 23 November 2020.
• Attended 5 Days FDP on Intellectual Property Rights & Contributions of Academia towards Innovation at MIT, Mysuru from 15th to 19th Dec 2020. 
• Participated in Five days FDP on Emerging Technologies in “Transforming Business Models” from Nov 24 to 28, 2020. 
• Participated in two Day session on “Stress Management for working Professionals’ organized under IQAC at GSSSIETW, Mysuru from 5th to 6th August 2020.
• Participated in “Aatmanirbhar Bharath: understanding self reliance from a national perspective: the foundation for Atmanirbhar” organized by Government of India Field outreach Bureau: Mysuru on 26th August 2020.
• Participated in one day session on “Nuances in NAAC-revised Accreditation Framework” held at VTU RO centre, Mysuru on 14th August, 2020. 
• Organized and participated in two day workshop on SPSS software at GSSSIETW, Mysuru dated 4th to 5th December 2019. 
• Attended One day Symposium on “Corporate Social Responsibility and Community Development” at SDMIMD on February 26, 2019.
• Attended a One-Day Faculty Development Programme on “Mind Dynamics and Emotional Stabilization” Organized by Department of MBA, GSSSIETW, Mysuru on 27th March 2019.
• Participated and Presented a research paper in National Conference on “Shift in Indian Business Environment” at JSSSCMS, Mysuru on 29th -30th March 2019
• Attended One day Symposium on “Corporate Social Responsibility and Community Development” at SDMIMD on February 26, 2019.
• Organised and Attended a One-Day Faculty Development Programme on “A Roadmap for writing Research Articles and Publications” Organized by Department of MBA, GSSSIETW, Mysuru on 25th January 2019.
• Attended a seminar on “Overview of GST” By C S Manjunath S, practicing Company Secretary & Chairman, ICSI Chapter Mysuru, at Dept. Of MBA, GSSSIETW, Mysuru, on 3rd March 2018.
• Attended a five day Faculty Development Program on “Outcome Based Education and preparation of SAR for NBA” for Tier-II institutions from 20th to 24th November 2017 at Department of MBA, GSSSIETW, Mysuru.
•  Attended a Two Day Workshop on “Data Analytics using SPSS”, Organized by Department of MBA, GSSSIETW, Mysuru on 30th and 31st August 2017
• Participated in 2 days FDP on RESEARCH METHODOLOGY AND STATISTICAL ANALYSIS USING SPSS AND AMOS, organized by VIDYAVARDHAKA COLLEGE OF ENGINEERING – DEPT OF BUSINESS ADMINISTRATION, Mysuru on 27th 28th January 2017.
• Attended a workshop on “Passion- Cash your Personality” at BPBIM, Bharathiya Vidya Bhavan, Mysuru on 27th October 2017
• Participated and Presented a research paper in National Conference on “Trends and Prospects in Banking and Financial Markets” at JSSSCMS, Mysuru on 15th -16th December 2017
• Participated in a Conference on “College to Corporate” organised by CII at Mysore dated 3rd January 2014.
• Participated in Workshop on “Research Ideas in Finance and Accounting”, SDMIMD, Mysore, on 20th August 2014.
• Participated in 3 days FDP on Data Analysis for Researchers – Basics through advance, jointly organized by GSSS Centre for PG Studies and Research CARES, Bangalore on 29th -31st December 2014.
• Participated in Workshop on “Methodological challenges in Management Research & techniques” at Vidya Vardhaka College of Engineering, Mysore on 23rd November 2013.
• Participated in 2 days Faculty development programme on ACCOUNTING AND FINANCIAL DERIVATIVES, organized by at SDMIMD on 27th and 28th December 2013.
• Participated in the Seminar on “Risk Management in Banking Sector”, organized by Brindavan College, Bangalore held on September 10, 2011.
• Participated in the Faculty Development Programme on “Case Writing and Analysis “held on Wednesday 3rd Nov’ 2010 at Surana College, Centre for Post Graduate Studies, Bangalore.
• Participated in the National Seminar on “Understanding Indian Consumers” organized by AMC Engineering College, Bangalore on 4th September 2009.
• Participated in Workshop on “Mergers and Acquisitions” M.S. Ramaiah Institute of Technology Bangalore on 17th September 2009.
• Participated in Workshop on ‘Mergers, Acquisitions & Corporate Restructuring’ Nagarjuna College of Engineering & Technology, Bangalore on 29th& 30th August 2008.
• Participated in FDP Organized by- National Institute of Technology Karnataka Science & Technology Entrepreneurs’ Park (NITK-STEP), from 11th June 2007 to 22nd June 2007, Vivekananda College of Engineering and Technology, Puttur.
• Participated in Eighth State Level Convention of ISTE-Karnataka on 18 & 19th November, 2005 K.V.G. College of Engineering, Sullia, D.K.

• Presented paper on topic “ Financial Technology and its impact on Financial Performance of selected Banks listed in NSE, India” in the International Conference, on the theme ‘Decentralized finance, cryptocurrency and fintech: Enroute to Viksit Bharat @ 2027, organised by the faculty of commerce and society for academic advancement, West Bengal, India held on June 13, 2026, at Xavier’s University, Kolkata.
• Presented paper on topic “Influences of Digital transformation on the relationship between monetary policy and bank lending with reference to selected Indian Banks” in the international Research Conference on “Digital transformation, sustainably and creative spaces: re-imagining business, design and architecture for the future” organised by DCSMAT Institutions, Trivandrum on 30th May 2026. 
• Presented paper on topic “Role of Cyber security disclosure in Enhancing Financial Performance: Evidence form Digitally Transforming Indian Banks” in Internaltional Conference on Strategic agility and resilience organised by BNMIT, Bengaluru from 16th to 17th April 2026. 
• Presented paper on topic “Corporate Governance, Capital Structure and financial performance of automobile firms listed in NSE”, in National Conference organised by GSSSIETW, Mysuru on 10th January 2026. 
• Presented paper on topic “Monetary Policy Instruments and Banking Sector Performance: Evidence from Assets, Deposits, And Credit” in International Conference organised by Kristu Jayanti (Deemed to be University), Bengaluru from 25th and 26th September 2025. 
• Presented paper on topic “Pathways from AI Competence and perceptions to High Employability confidence” organised by 4th Asia pacific conference educational research, social science and Humanities, Bangkok, Thailand on Sep 26th 2025.
• Presented research article on “Impact of Macroeconomic Factors and Firm Characteristics on Financial Performance of Oil and Gas Companies Listed in NSE, India” in International Conference organised by SDMIMD, Mysuru on November 27-28, 2025.
• Presented research article on “A Study on CSR Marketing and its impact on financial Performance of selected Indian Company” in National Conference organized by RNS Institute of Technology, Bangalore, on 20th February 2025.
• Presented research article on “Exploring Fintech Integration and Its impact on banking dynamics: An analysis of Indian Public and Private sector banks performance” in International conference at Kristu Jayanthi Collage in association with Mizoram University, Bengaluru from 28th to 29th January 2025. 
• Presented research article on “Impact of banking technology on profitability of banks operation in India” in 5th National Conference on “business Management Practices” organised by the department of MBA, Dr. Ambedkar Institute of Technology, Bangaluru, on 1th April, 2024.
• Presented paper titled “A Study on Impact of Macro-Economic Factors and Firm Characteristics on profitability of Selected Manufacturing Companies in India” in National conference on Transforming Business Management and Disruptive Technologies: Sustainability, strategies and challenges (NCTBNDT-2023) organised by the department of MBA, GSSSIETW, Mysuru.
• Presented paper titled “A study on Impact of FDI and FII on Indian stock market” with special reference to BSE Sensex in  3rd international conference on “Global Financial and Business environment 2022, organised in New Delhi Institute of Management, Delhi.
• Presented Research article on “Vendor rating a tool to minimise inventory cost and enhance profit of firm during Covid – 19” -A case study with reference to Cyient DLM Pvt Ltd, Mysuru, in 3 day International virtual conference on Recovery strategies of business in uncertain times RSBUT-2021 at MIT, Mysuru on 2nd, 3rd and 4th June 2021.
• Presented a paper on “A case study impact of loan disbursement and NPA on profitability with reference to PNHFL” in two days International E-Conference Synergy -2020 on 4th & 5th November 2020 held at Seshadripuram Commerce College, Bengaluru. 
• Presented a paper in National conference titled “Women on Board of Directors have an Impact on corporate governance and firm performance-A Literature review” at JSS Centre for Management studies-Mysuru dated 29-30 March 2019, ISBN: 978-93-5351-884-4.
• Presented a paper in National conference titled “E-banking and its Impact on Profitability: A case study at State Bank of Mysuru, India” at JSS Centre for Management studies-Mysuru dated 15th-16th December 2017, ISBN: 978-93-8674-26-7.
• Presented a paper in International Conference titled “Forex Volatility and its impact on corporate Profitability-A case on Tech-Mahindra Ltd”, at Jain University, Bangalore, 25th February 2017, ISBN 978-93- 85327-26- 1.
• Presented a paper in National Conference titled “Strategies for Managing Receivables with reference to Balaji AutoTech Pvt Ltd”, Koorgalli, Mysuru, on 23rd May 2016, ISBN 978-93-5265-672- 1 at Advanced Institute of Management Studies, Tirupati, AP.
• Presented a paper titled “Mergers and Acquisitions of Indian Banking Sector-Issues and Challenges” in a National Seminary on “Contemporary Issues and Challenges in Banking Financial Sector in India”. RNS Institute of Technology Bangalore on 29-30 April, 2010.

• Organised Graduation Day- 2025 & 2026 for MBA students.
• Organised certification Programme for 30 hours for MBA students on Business Intelligence and AI in Fintech, digital marketing and HR Analytics 2026.
• Coordinated and publication Chair for National conference 2026 organised by MBA Department, GSSSIETW, Mysuru.
• Coordinated Kaushalam 2024-25 Finance events
• Organised Prayag-2024, Intercolleage fest for degree students.
• Organised PoSH-2024.
• Organised National conference-2023.
• Organised certification Programme for 30 hours for MBA students on Fintech Business Intelligence and Predictive Analytics -2025
• Organised Technical Talks on AI based literature Review and financial literary for MBA students. 
• Worked as ERP coordinator for GNUM.
• Worked as Internal assessment Coordinator
• Worked as external examiner, ACU, VVCE, AIT for the academic year from 2018 till date.
• Official Evaluator for MBA subjects at VTU.
• Worked as External viva-Voce Examiner for VTU Examinations.
• Worked as Exam Coordinator 
• Paper setter for MBA program run by PES Mandya, AIT, AU and VTU
• Guided 250+ students Project under VTU from 2008 till Date
• Academic Coordination among the different subjects offered by the university.
• Active Participation in organizing the management events, Workshops, FDP and fests.
• Conducting activities including role plays, case studies and group discussions.

Department of Master of Business Administration
GSSS Institute of Engineering and Technology for Women
E-mail: pavithrag@gsss.edu.in
Phone: 0821-4242307

I aspire to build a progressive career in a forward-thinking organization that values innovation and development.